PLAYSTATION

Launch campaign for the new PlayStation Portable game LocoRoco, where players roll colourful blobs through a 2D animated world. We wanted to create a campaign that felt as playful and colourful as the game itself.

For magazine ads, we created patterns using characters and elements from the game, designed so people could tear them out and use them as posters or wrapping paper. We also made billboards filled with colourful LocoRocos, and bus-side ads where the characters reacted to the shape of the format, like in the game.

We wanted people to see the campaign in the same places they were playing their PSP, and hopefully brighten their day a little.

Animator & illustrator: Carolina Melis