SACKER GOODING

The London-based creative recruitment agency Sacker Gooding approached us to launch their brand and make it stand out in the industry. Knowing that many creatives job hunt discreetly, especially in open-plan offices, we created a way to browse undetected….

We designed six alternative website identities, disguising the platform as everything from a donut shop to an ornithological society. We extended the idea into stationery and merchandise, sending materials to creatives disguised as gifts from unrelated businesses.

The new brand was embraced by the creative community, and Sacker Gooding quickly became one of the go-to headhunters for those seeking new opportunities.