SKITTLES

Campaign to launch Skittles in the UK. The brief was to create an idea that would resonate with kids and teenagers. We explored a new UK route that played on the colours of the candy, and developed a series of short TV ads inspired by children’s drawings and humour.

We ran one ad per day for a month, with the final spot created by a child through an online competition, where they could write and animate their own commercial.

Production company: Aardman